Pitch Proposals for a Furniture Store.
 

WE’VE SLASHED OUR SOFAS
IN THE NICEST POSSIBLE WAY

BEDS CHOPPED IN HALF
IN THE NICEST POSSIBLE WAY

DINING SUITES AXED
IN THE NICEST POSSIBLE WAY
 

WHAT COULD BE MORE TRADITIONAL?
(Classic sofa pic)
THAN AN AUTUMN SALE AT COOKES.

WHAT COULD BE MORE INVITING?
(Armchair pic)
THAN AN AUTUMN SALE AT COOKES.

WHAT COULD BE MORE TASTEFUL
(Dining suite pic)
THAN AN AUTUMN SALE AT COOKES
 

BEDS DOWN FOR AUTUMN

THINK OF YOUR FAVOURITE DEPARTMENT STORE
(Now double it, and double it, and double it.)

WHY GO THROUGH HELL FOR LEATHER?
 
 

OUR MOST POPULAR SOFA, AND OUR LEAST POPULAR.
(If only we could show the 350 in between)

IMMACULATE FURNITURE.
BADLY SPOILT CUSTOMERS.

SAME HIGH STANDARDS.
NEW LOW PRICES.
 

(List of well-known brands)
COOKES.  THE ONLY NAME YOU NEED TO KNOW.

(DPS with tiny pics showing every product in the store)
COOKES. SHOWN ACTUAL SIZE

(Selection of furniture with savings marked)
COOKES.  FOR THE COMFORTABLY OFF.
 

(‘£2,000 off’ sale tag sticking out of sofa cushion)
IT’S AMAZING WHAT YOU FIND DOWN THE BACK OF OUR SOFAS.

2000 PIECES OF FURNITURE
36 FAMOUS BRANDS
UP TO £2,5000 SAVINGS
ALL UNDER 1 ROOF

6 ACRES OF QUALITY FURNISHINGS
 

GOLD LEAF
AUTUMN SALE
 

Mailer ideas for Cookes lapsed customers

(Front)
TO SHOW HOW MUCH WE VALUE YOUR CUSTOM.
(Inside is a special twenty guinea coin which can be redeemed against purchases at Cookes)
 

(Birthday card)
MANY HAPPY RETURNS
(Inside talks about the benefits of a return visit to Cookes)
 

(Voucher)
A TOKEN OF OUR APPRECIATION
 

(Invitation)
YOU ARE INVITED TO A REUNION
 

(Free CD of popular chamber music called
 ‘Cookes Classics’)
REDISCOVER THE CLASSIC FURNITURE STORE.

Pitch Proposals for National Express
 

Boyfriend in Glasgow?
Heaven and back for £22.

Family in Birmingham?
Get together.  £10.00

Girlfriend in Cardiff?
Come together.  £14.50

Holiday in Scotland?
What a break at £52!

London £10.
Why stand for more?

Birthday in Manchester?
Happy returns - £22!

Old mates in Norwich?
Well meet again - £12

Weekend in London?
All the capital you need - £45!

Clubbing in Leeds?
Sorted - £11!

Lover in Newcastle?
Go all the way for £16.

Christmas at home?
Our fares are a gift.

Going to Gatwick?
It’s bags better by coach!
 

 Student and Young Persons
 Discount Coachcard

Your Discount Coachcard.
Great terms for students!

Your Discount Coachcard.
Don’t go home without it!

You’re only young once.
Use your Coachcard as often as you like.
 

Advantage 50

Over fifty?
You’ll be over the moon
 at these savings.

Advantage 50.
Cheaper travel is on the card.
 

Eurolines

Travelling to Holland?
Amsterdamn cheap - £36

A night in Amsterdam. From £59
Our Dutch treat.
 

Special Events

Glastonbury Festival. £20.
How does that sound!

Alton Towers. £25 return.
Others may take you for a ride.

The Clothes Show. £10 return.
We wouldn’t stitch you up.
 

Incoming Tourists.

Visiting Britain?
You’ll see more by coach. 

Visiting Britain?
See more for less money.
 

Flightlink

Got to get to the airport?
It’s bags easier by Flightlink.

Going to the airport?
Don’t get driven to distraction.

Gatwick Airport.  £8
Take-off the expense.

Alternative Headlines for Audi A8 dealer ads.
 

An approved used Audi A8.
Breaks the mould, but not the bank.

The Audi A8.  Highly rated by everybody
except our finance company.

An Audi A8 from £470 a month.
(Call it accounting for taste.)

An approved used Audi A8.
It only looks unaffordable. 

The irresistible figure of the A8:
£470 a month.

The Audi A8.
Always beautiful and now affordable.

This ad has the power
to make the A8 go even faster.

Decide on an approved used Audi A8,
or risk an expensive mistake.

The Audi A8.  Enrich your life 
from £470 a month.

An Audi A8 at a drop dead gorgeous 6.4%

The Audi A8.  It just stopped being a fantasy.

An Audi A8 says luxury, individualism, flair…
but prudence?

An Audi A8 that makes a big impression everywhere except the accounts.

6.4% APR.  100% Audi.