Copywriting samples of Corporate Literature
Corporate brochure for Intercity
(Front cover)
Intercity (logo)
Intercity, naturally
(Inside)
unique
Intercity Mobile Communications was formed at the dawn of the cellular technology revolution in 1985. Today it is the UK's largest independent cellular service provider, and has also secured a strong European base in the Netherlands.
Our customers benefit from the total flexibility of a privately owned company free from the influence of any one network or equipment manufacturer. In fact the Intercity approach is unique.
We’re totally committed to the corporate sector and offer a level of tailored, professional service which is unrivalled. We’re a compact company that’s big on quality and expertise, and have built up an impressive portfolio of blue chip companies. Our clients stay with us because nobody delivers quite like Intercity.
effective
With Intercity you deal direct with the service provider, not a dealer or middleman. Your company will have its own named and dedicated account manager whose commitment is to meeting your needs effectively and personally.
There’s no call centre or automated voices – just one phone number with a human being at the end of it. We hope you’ll come to think of us as part of your team, a strategic partner, dedicated to your business goals.
Our expertise is backed up by our ability to supply all the leading makes of equipment and accessories, meaning there is never any compromise. You can be assured of receiving the most appropriate, up-to-date products for the job in hand.
simplicity
Effective technology should never be complicated. At Intercity all the processes are streamlined. For example, your company can keep right up to date with billing analysis through bespoke web-based billing and management information. All this is part of the service and unique to Intercity.
Many of our customers take advantage of our ability to offer landline solutions as well as mobile ones, so that all their communication needs can be controlled clearly and simply through one company.
We also make your desktop PC a tool to manage your phones. User names, cost centre numbers, bar handsets and lift bars can all be changed at the click of a mouse.
support
The beauty of dealing with Intercity is that technical support comes directly from our own manufacturer trained personnel.
We have our own centrally located in-house service repair centre, and engineers strategically placed throughout the UK for a fast and efficient service. This means that in most cases the equipment doesn’t have to returned to the manufacturer. Day and night, we’re dedicated to keeping you communicating with a 24 hour help desk and 24 hour replacement phones.
Any routine installations can be carried out at your premises or anywhere in the country, including the fitting of legal, hands-free mobiles to vehicles, meaning there’s absolutely minimal disruption to your business routines. How many other companies offer that?
vision
The success of a service is often in the details. Intercity have the vision to provide flexibility and options to all our clients.
If you have employees who need emails on the move, we can provide the wireless solution. If you need tone or alphanumeric pagers, Intercity has the answer. If you don’t want to enter a fixed term contract, we can supply both short and long term hire of mobile and satellite phones. If you operate a mobile sales force or logistics company, we offer Mobile Eye – the latest in vehicle tracking systems.
In short, Intercity is a service that is built totally around you, the customer. It makes us the natural choice for your communication needs.
TMI Corporate Brochure
(Front Cover)
TMI (logo)
For the power in people
(Inside Front Cover Graphic)
(Page 3)
The Land Of Opportunity is an attitude
It is
an openness to new ideas,
a willingness to listen,
an eagerness to learn,
a desire to grow,
and the flexibility to change.
From “A Peacock in the Land of Penguins” by Barbara “BJ” Hateley.
(Page 4)
Releasing the potential of people.
Every company invests in people, but just how do you realise the full potential of that investment?
How do you ensure that those who work for your company want to work there? Is there a way to inspire a can do attitude which permeates your whole corporate culture? Is it possible to discover the deepest depths of motivation which will result in every individual in the company contributing like never before, and fulfilling themselves in the process?
At TMI we believe all these goals can be answered. We believe because we’ve seen it accomplished time and time again, in companies from virtually every market sector, both large corporations and private organisations.
TMI offer a learning solution for achieving a transformed working culture which we’ve been refining for over twenty five years, and we’d be the first to admit we’re still learning ourselves. That’s because our primary focus is on a resource that’s infinitely complex and potentially infinitely rewarding. The individual.
(Page 5)
The TMI difference
TMI are not like other consultancies. The extent of our concentration upon releasing the power in people to benefit themselves and your company is unique.
It’s also uniquely suited to the commercial realities of the 21st century. Technological change, increasing customer expectations and the erosion of traditional career paths means that people need to be open to change and challenges like never before.
Unless you can help your people focus their energies and unite around a shared vision, the times ahead could be tough. Through TMI’s carefully evolved programmes, we have the ability to instil a new vitality and purpose at every level of your organisation, from the boardroom to the broom cupboard if necessary.
All our solutions are based around your specific business goals and aim to help you achieve industry-leading performance. And all solutions are also based around a proven strategy we call the 4I’s, which are Investigation, Inspiration, Implementation and Integration.
(Page 6)
A wholly individual approach
No effective consultancy can ignore the fact that it’s not organisations that change, but individuals. Every company is a living organism composed of all its people.
There’s no difficulty paying lip-service to these ideals, but at TMI we go far beyond that. We turn change through individuals into a reality, and here are the kind of benefits that result – increased productivity, improved customer relations and a better quality of life for everybody, both at work and beyond.
We achieve this through Investigation: achieving a thorough understanding and audit of your organisation’s specific needs. Inspiration: winning commitment from your people through our fresh and exciting approach. Implementation: keeping every level of management and staff focussed on the key steps and objectives. Integration: working with people to understand how to make systems work properly.
These are the 4I’s in action.
(Pages 7,8 & 9)
Consultancy
Ideologies are a luxury unless they can be realised in practical terms. TMI have a range of specific consultancy commodities, designed to tackle the precise requirements of contemporary business culture.
Achieving change
Mergers and acquisitions, restructuring, downsizing, rapid growth or market re-alignment – these are common experiences of many businesses today.
Where culture change and change management is required, TMI have a number of positive solutions, ranging from instilling a performance culture to improving customer service, from achieving a leaner manufacturing process to improving supply chain management.
Instilling vision
One of the biggest challenges is effectively communicating your corporate vision and values, and maintaining focus on them throughout the company.
TMI can help you succeed through workshop-based programmes for every
appropriate individual, designed to gain commitment to the vision, assist
with understanding and acceptance, and provide a realisation of how it can
be put into active use for improved performance.
Executing strategies
Plans and strategies are essential to every business, but they can be easier to conceive than to implement.
This is where TMI can provide highly effective programmes to ensure managers and key teams are fully on-board with the tools and understanding they need to turn theory into everyday practise.
Maximising people-performance
Human Resource Management systems need to be integrated with your corporate vision and values if they are to be effective.
We have expert knowledge of such process as performance management, learning and competency development, training needs analysis, and so on – in fact the full range of HR systems which we can help your people apply for maximum organisational gain.
Measuring precisely
If you want a truly objective assessment of your people, it obviously needs the involvement of a professional and unprejudiced third-party. TMI have the right tools, objectivity and experience to help.
Our own tools, which have been developed over twenty five years, include our Quality Culture Audit and Energy Metre. We can also refer to benchmarking data from individual industry sectors. You can benefit from an accurate evaluation of personal attitudes, departmental strengths and values to implement efficiencies based on knowledge.
Facing the future
Technology has impacted hugely on businesses, not just internally but also in Customer Relationship Management. Changing work patterns also mean that individuals can easily feel uncertain about the future and how to deal with it.
The TMI approach is to equip people with both the attitude and the understanding they need to approach the future positively. Our programmes are designed to build confidence in implementing modern technology and help with the new world of customer relations and career building.
Building the brand
The brand should be more than a logo, rather a way of life. The most successful companies are those whose brand values interfuse every aspect of their operation, be it product or people, processes or services.
Through conferences, workshops and tool development, TMI can help your organisation define the core brand values and then apply them. When the brand becomes one with the corporate culture your customers will experience a consistent quality of service, loyalty and identification no competitor can rival.
(Pages 10 & 11)
Towards new personal horizons
At the heart of TMI is our desire to excel in helping people acquire new skills, new motivation and new confidence.
That’s why our consultants are full-time members of our own company, steeped in the TMI ethos of inspiring through example. Participants in our learning programmes – whether they take ninety minutes at work or five days away, whether it’s an open or bespoke programme – experience a level of involvement, energy, teamwork and simple fun which we believe is second to none.
What’s more, our learning programmes are designed for a lasting influence. Because they are engaging and impactful they are memorable. But more than that, we can ensure through diagnostic research that they perform a vital role for the individual and the company. Plus we can involve management and senior teams to build on the new attitudes acquired through the programmes.
Every TMI learning programme is designed to have an influence far beyond the immediate.
Learning
We employ whatever methods best suit the learning goal – from short in-company workouts to one or two day workshops, from residential programmes to focus groups and seminars. We also utilise the full range of media, including face to face interaction, textbooks and distance learning, web and computer based resources. Here are examples of the major areas we cover.
Customer Service. Leading edge customer service programmes to give your people the means to advance your company in a consumer-driven world.
Managing Change. Enabling people to see new working methods in a positive rather than negative light at a time when the only constant is change.
Management and Team Development. Giving managers and teams the knowledge and vision they need to increase productivity as well as personal fulfilment.
Leadership and Coaching. Learning how to lead a team in a modern business culture – through vision, motivation of others, instilling enthusiasm and encouraging commitment.
Sales Development. Maximising and modernising selling skills through bespoke development programmes that take full account of the latest developments in selling through technology.
Keynote Speaking. Providing expert keynote speakers who can communicate your case persuasively, with exactly the right balance of enthusiasm and gravitas, customised to your needs.
Time Management. Improving personal effectiveness through a range of programmes, including the time-proven route of better time management, supported by paper-based and software-based systems.
Project Management Creating a project culture in which each member of the team contributes fully to the outcome, including defining, planning, managing, executing and evaluating the process.
Soft Skills Developing vital attributes for success in today’s workplace, including assertive communication, presentation skills, managing stress and brain skills.
Emotional Intelligence Helping individuals, teams and organisations to recognise how emotions can either hinder or assist with achieving results – a neglected area that can greatly improve people’s effectiveness.
Executive Mentoring A dialogue for senior managers on a one-to-one basis over a half or full day at any location, designed to provide support and leading edge analysis of crucial issues from an objective business thinker.
Conference and Seminar Organisation Saving the company time and resources through a complete service that can include everything from sourcing the venue to managing the event on the day.
Executive and Strategic Teams Creating leadership teams and techniques for developing and working in unison towards agreed strategic aims that will have positive impact on the whole organisation.
(Page 12)
A world of experience
TMI’s presence, in terms of people, ideas and resources, is worldwide. Originating in Denmark over twenty-five years ago, the company now operates in more than thirty countries.
Our offices stretch from Europe to Asia, from Australia to the US. For our clients this means they have all the benefits of a local office, but can also draw on cross-cultural and multi-lingual knowledge if required.
Wherever you find TMI, however, there is one thing which unites our approach to consultancy – our belief in the potential of people. Ambitions, ideals and desires unite us all.
TMI see little or no discrepancy between what benefits the corporate world and what benefits the personal world – the human component is at the heart of each. The fulfilment of the individual is inextricably linked to the success of the company.
(Page 13)
TMI across the globe
Australia
Austria
Belgium
Cyprus
Czech Republic
Denmark
Faroe Islands
Finland
France
Germany
Greece
Hong Kong
Hungary
Iceland
India
Ireland
Italy
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
Slovenia
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
United Kingdom
USA
TMI in good company
Just a selection of our recent and current clients
(Client list)
(Page 14)
The Land of Opportunity
is where we live and work
when we choose
to see with new eyes…
From “A Peacock in the Land of Penguins” by Barbara “BJ” Hateley.
(Inside Back Cover Graphic)
(Back Cover)
TMI, 50 High Street, Henley-in-Arden, Solihull, West Midlands, B95 5AN UK
Tel: +44 (0) 1564 794100
Fax: +44 (0) 1564 793033
E-mail: quality@tmi.co.uk
Website: www.tmi.co.uk
Chagala Group Corporate Brochure
(Front Cover)
Innovative. International. Inspired.
Chagala (logo)
(Page 2 & 3)
The Chagala Group. Welcome to a new era of opportunity.
[Visual: maybe a montage]
(Page 4 & 5)
The seeds of success
A brand new company in a newly independent country – that was Chagala just over a decade ago.
Today that country, Kazakhstan, is taking its place alongside the great emerging economies of the world, and the Chagala Group is growing with it, inextricably linked to the vast potential of oil and gas reserves.
We were among the first in the country to realise that it was time to think internationally. We understood that the developing industries in our changing nation would attract investment and workers from across the globe.
It was time to seize this unique opportunity. We began building hotels whose standards would equal those anywhere in the world, a home from home for the new visitors to our country.
Today, we are recognised as the providers of hotels, serviced apartments, office space and retail outlets in all the major industrial and commercial centres of Kazakhstan. By being first, we have gained a place in the marketplace which has almost limitless possibilities.
(Pages 6 & 7)
Khazakstan. One of the world’s most exciting new economies.
Few people are aware that Kazakhstan has the second fastest growing economy in the world in real terms. It has been a quiet revolution, but it will not be long before the rest of the world wakes up to the reality of Kazakhstan’s vast resources and almost limitless potential.
For much of the twentieth century Kazakhstan was a Soviet Republic, but since declaring its independence at the end of 1991 there has been an opportunity to start realising the wealth contained in the country’s deposits of oil, gas, titanium, magnesium, tin, uranium, and gold.
These represent some of the biggest deposits anywhere on the globe, and since 1993 they have attracted most of the over $40 billion of foreign investment in the country.
The oil and gas industries are located around the Caspian in West Kazakhstan, and explorations have shown that the deposits on the shore are only a small part of a huge oil deposit. The overall estimate of Kazakhstan’s oil deposits is 6.1 billion tons. It is in the west of the country that most of the Chagala Group developments are strategically located.
A long tradition of trade and commerce
As an important stop on the Great Silk Route, Kazakhstan’s history is steeped in trade and an international outlook. Originally nomads, the spirit of individualism, open friendliness and enterprise survives in the Kazakh character to the present day.
For the visitor, whether on business or pleasure, there is a great deal to discover in this relatively unspoilt country. Several outstanding monuments from Kazakhstan’s rich cultural past have survived in the form of burial mounds, sites of ancient settlements, fortifications, mausoleums and even whole towns.
This is also a place of vast, impressive steppes and fertile lowlands that provide the agricultural backbone which still represents a significant sector of the Kazakhstan economy.
(Pages 8 & 9)
The Chagala Group today.
The success of the Chagala Group exactly mirrors the dynamic economic success of Kazakhstan as a whole.
And of course this is no accident!
Immediately after independence, Chagala’s management were aware that Kazakhstan was destined to be a land of opportunity. In 1995, two hotels were opened in the west of the country where the oil boom was just beginning at Atyrau and Uralsk.
These hotels have never looked back, and neither has the group as a whole. Since 2000, our growth rate has been a remarkable 30% per annum. We have invested continually, aware that there is an ever-expanding need by the oil and gas industry for high quality accommodation, food and leisure, office space and retail facilities, and have established lasting and mutually beneficial contracts with many of the leading oil companies.
A sustainable success story.
Since our beginnings we have expanded and diversified greatly. Today we can boast significantly expanded hotels and serviced apartments, existing or planned, for five separate cities. We have already built over fifteen thousand square metres of office space and acquired extensive land banks in strategic locations.
No other real estate company in Kazhakstan has been so responsive to the needs of the emerging industries. No other company has such in-depth understanding of the country, combining local knowledge with global management expertise.
Above all, no other company has so quickly established itself as the first choice of leading oil and gas companies like Agip KCO, BH and KBR. Our promise is to service them to the standards of excellence they have come to expect from the Chagala Group in the knowledge that we can continue to grow and thrive together.
(Pages 10 & 11)
Growing assets in all the major centres of Kazakhstan.
[Suggest property pics and location maps similar to centre spread of existing brochure]
Chagala’s success is based on offering the right accommodation and leisure services in exactly the right locations. By providing local facilities to international standards, we have attracted clients from all over the world. This is a service need that is guaranteed to grow. We have acquired substantial real estate which is currently under the process of planning and development.
Atyrau
110 bedroom hotel
140 separate hotel apartments
7 restaurants and bars
90 serviced apartments
15,500 sq.m. office space
3,500 sq.m. garage and storage space
Fully equipped gym
7HA of city centre real estate for housing, commercial and retail
development already in planning.
Uralsk
Main city serving the Karachaganak oil field
52 bedroom hotel
3 restaurants and bars
1HA of adjacent real estate for doubling hotel space in near future
Bautino
Supply-base for the offshore oil industry
96 bedroom hotel
3 restaurants and bars
Fully equipped gym
6.8HA of real estate for development of a Commercial and Residential Park.
Almaty
The commercial capital of Kazakhstan
Location of Chagala Group headquarters
12 bedroom guesthouse under management
Planned investment in existing 3 to 4 star hotel
Aktau
Major sea port with oil loading facilities
28 room/55 apartment hotel under construction
45 apartments and 3,000 sq. m. office space planned for 2nd phase.
(Pages 12 & 13)
The window of opportunity is wide open
With demand for western standard accommodation in Kazakhstan set to grow at over 25% per annum for the foreseeable future, the Chagala Group is in the perfect position to respond.
First, our long term presence in the market means we are established and knowledgeable. Secondly, we are continually increasing our land bank in targeted areas and have financing in place, which means we can react quickly, sensitively and effectively.
To help us become even more responsive and expand through diversification, we will be increasing the number of divisions in our group. Today, the group consists of Chagala Facilities Management and Chagala Construction, and these will soon be joined by a number of specialised entities, including Chagala Franchising, Chagala Remote Site Servicing and Chagala Trans Caspian.
Seeing the potential, maximizing the potential.
It’s hard to exaggerate the potential for growth in West Kazakhstan. The major proportion of the Kazak sector of the Caspian Sea is still to be allocated to oil companies for development.
As companies such as Exxon-Mobil, Shell, Total and CNPC take up their allocated blocks, their need for employee accommodation, administrative facilities, leisure and retail will escalate.
Right now there is a huge market opportunity to anticipate and respond to the needs of these internationals. There is also a growing middle class in Kazakhstan itself who are going to be increasing users of Chagala’s facilities.
From the $150 million additional development of our land bank in Atyrau to the phased introduction of a large Residential and Office Park in Bautino, we have a whole range of projects in the pipeline. And this is only the beginning…
(Pages 14 & 15)
A Kazakhstan based company with a western outlook
Throughout the Chagala Group, we are very aware that sustainable growth is inseparable from market demand. Our standards are set by the expectations of our clients – hence we undertake independent market research to make sure the design and planning is right. We employ a western urban planner with the relevant experience, as well as talented interior designers. And when it comes to construction, quality control is paramount with mainly imported materials used to western quality specifications.
This insistence on excellence extends to all facilities, services and maintenance. From redeveloping existing hotels to keeping offices clean, our facilities management division is continually active and committed to customer satisfaction.
(Pages 16 & 17)
Building a dynamic future on firm foundations.
From the very beginning it has been the Chagala philosophy to look to the long term prosperity of the group and all those associated with it.
Our management team is a mix of local expertise combined with in-depth international knowledge of the service industry. Senior members of the team all have a direct interest in the company, whilst key personnel are retained through incentives and personal motivation.
With over 600 employees, the majority of them Kazakhstani, we have the staff in place at every level working and committed to the on-going success of this native company.
Local knowledge, global expertise
The fact that the Chagala Group was born in Kazakhstan is an important element in its future This is a unique part of the world which requires a company on the ground and working with the people to provide the kind of hospitality and service expected by international visitors, not to mention an increasingly sophisticated national population.
In fact, we combine the best of both worlds – local knowledge with global know-how – which means we are perfectly positioned to calculate risk and identify genuine opportunities as they arise. Our stated aim is to be innovative, responsible developers, creating a positive legacy for future generations and totally committed to the principles of sustainable development throughout our business.
(Pages 18 & 19)
“There is nothing more exciting than being at the dawn of a bright new future.”
(Back cover)
Chagala (logo)
(Contact details)