Copywriting Samples of Radio Commercials
Radio commercial for Outdoor Leisure Show
Announcer: (Californian accent) Do you fancy hanging ten on a wave off Mussel Shoals? [SFX: crashing wave] (French accent) Or maybe an entente cordiale in a tent in Provence? [SFX: amorous couple] (Swiss accent) Belaying on a spike on the Swiss Alps? [SFX: yodelling] (Irish accent) Or beam reaching in the Irish Sea? [SFX: high wind] (Posh English accent) Getting plenty of traction in a 4x4? [SFX: off-road vehicle] (Somerset accent) Or just taking the caravan to Taunton, m’dear? [SFX: moo-cow] Whatever your idea of the perfect outdoor pursuit you’ll find every angle covered at the National Boat, Caravan and Outdoor Leisure Show at the NEC, Birmingham from the 16th to the 24th February. It’s the great outdoors – inside the NEC.
Radio commercial for CrashMate
| 1st Man: |
The accident happened because I had one eye on the lorry in front, one eye on the pedestrian and the other on the car behind. |
| MVO: |
It’s amazing what people put on their insurance forms. |
| 1st Woman: |
I had been driving for 40 years when I fell asleep at the wheel and had an accident. |
| MVO: |
Believe it or not, these are actual verbatim reports. |
| 2nd Man: |
In an attempt to kill a fly, I drove into a telephone pole. |
| MVO: |
A shame they didn’t have CrashMate. CrashMate is the UK’s first accident evidence kit. It has everything you need to convince your insurance company you have a serious claim. Everything from a camera to witness forms to pre-drawn road layouts – all in a handy pack to keep in your glove compartment. And it’s yours for just 12.99 plus £2 postage and packing when you call (number) |
| 2nd Woman: |
An invisible car came out of nowhere, struck my car and vanished. |
| MVO: |
Call (number), and let your insurance company know you are serious. |
Radio Commercial for Trinity Nightclub
| Announcer (deep, reverberating voice): | And the landlord said, 'Let there be lights!' |
| SFX: | Great arc-light type buzz |
| Announcer: | And there were lights. And the landlord said, Let there be sound!' |
| SFX: | Loud dance music |
| Announcer (shouting over music): | And there was sound! |
| SFX: | Music under |
| Announcer (losing cool, excited) | And the landlord said 'Let there be dancing and let there be
food until the small hours.' And he called this place Trinity at the world renowned TBI Trent Bridge Inn |
| SFX: | Music up |
| Female Announcer: | Trinity at the TBI is now open for dancing, eating and meeting. |