Sales Letter Copywriting

Sales letter for PW Associates

Dear [Name],

Did you know it needn’t cost you a penny to find out if your business could save a great deal of money?

This is not an idle promise just to get you interested in this letter – it’s the very basis of our business. At a time when the global economic slowdown is beginning to get a grip, we offer a way to cut your costs without sacrificing anything.

Here’s how it works. All companies need external suppliers, and today’s businesses are outsourcing more and more. It makes economic sense, doesn’t it?

Well it does as long as you are getting value for money from your suppliers, and this is where PW Associates come in. We are the experts in analysing just how much your suppliers are now costing you, and finding alternatives that could save you tens of thousands.

We’re completely independent with no ties to any potential supplier. We work solely on your behalf, in your interests. If there are no savings to be made, we’ll tell you. If there are, then you simply pay us half of what you save in the first year. It’s a one-off charge that in effect costs you nothing. What could be fairer than that?

Just think of some of the expenses you are incurring every day. Gas, electricity, printing, stationery, software support, photocopying, cleaning – and that’s just the tip of the iceberg.

Our experience means we can very quickly analyse what you are spending in these areas with the minimum disruption to your staff and business. You’ll hardly notice we’re there, and most of our time is spent in our own offices negotiating on your behalf.

Our comprehensive database means we can find the most competitive quotes and compare suppliers’ charges throughout the UK. This gives us the clout to negotiate the very best prices for you. So we could save you a huge amount of time as well as money.

Think of it as future-proofing your business against a changing economic environment.

If this sounds attractive please don’t hesitate to contact me, and I hope you won’t mind if I give you a brief call in a few days to find out what you think of our proposal?

Thanks for your time,

Yours sincerely,

[Name & Position]


Sales Letter for Artistic Images

Dear [Name]

Before you choose a photographer for your next event, it’s worth asking just three simple questions.

1. Are you sure your photographer has a lot of experience with people, and can capture the spirit of the occasion?

2. Will the photographs be printed within minutes at the event itself so that your guests can have them to take home?

3. Will the service be completely free to you, the organiser?

There’s one photography service that answers a very positive yes to all these questions. We’re called AI Events. We have over twenty years experience of photographing people, and we’re among just a handful of photographers in the country who can offer a unique on-site printing service.

We capture the moment, and deliver in minutes.

Here’s how it works. Our portable studio is set up at your venue absolutely free and with the minimum of disruption. It means our experienced photographers have the facilities to capture all the action as well as take studio shots of groups and individuals.

Best of all, the photographs can be viewed by your guests on screen and they can then decide if they would like a print – there and then! It’s something people love to do, and many event organisers find it becomes an extra attraction and talking point.

What’s more, all the shots can also be viewed and purchased at a later date on our website if required, which gives you the option of passport protection for your peace of mind.

Faster viewing, lasting quality.

With our investment in today’s technology, speed doesn’t have to mean there is any loss of quality. But don’t just take our word for it – take a look at the enclosed sample photograph. This is exactly the same quality as provided on site.

And the cost to your guests? Just the special offer price of £10 for each 9” by 6” photograph, printed on high quality photographic paper, professionally mounted, and theirs to take away.

Book now to avoid disappointment.

If you’d like to find out more please call me on 01322 280123 or visit www.aievents.co.uk, where you can also see some more examples of our work

But please don’t delay. You won’t be surprised to hear that our service is proving very popular with event organisers like yourself, so we do suggest early booking.

I look forward to hearing from you.

Yours sincerely,

[Name]


Sales Letter for Dynamic International Freight Services

Dear [Name],

There’s no business like the film and TV business, which is why only a freight company which specialises in serving your industry can promise to deliver the goods – on time, every time.

Dynamic International is just such a company.

We have been committed to the Film and TV industry for over 20 years, and have grown to become the largest provider of specialist production freight and courier services based in the UK.

Many of our clients are legends within the industry, and we’ve helped in the success of several major productions such as Star Wars II and Walking with Dinosaurs. So we know how to cope with the big time, but we’re equally at home answering a one-off panic delivery for a fledgling production company.

Logistical nightmare or dream production?

Ever had a sleepless night wondering if a prop was going to reach its far-flung location on time? Ever had the director on the phone wanting to know where the hell the rushes were?

With Dynamic International you can phone us and forget it, knowing that we have the international connections and the sheer commitment to meet deadline deliveries – whether it’s down the road or Down Under, whether it’s a piece of jewellery or an outside broadcast truck.

Imagine how refreshing it would be to deal with a freight company that talks your language, a company that covers everything from local courier services to international freight by air, sea and land – so it really is a one-stop service.

To find out more or to get a quote please call 01753 682222 or visit our website at www.dontpanic-calldynamic.co.uk. We look forward to hearing from you.

Yours sincerely,

[Name and Position]